It’s been a minute since I last spoke about Ford Men’s Bo Ackerson, but this afternoon the Kansas City native gives me good reason to interrupt this interminable F/W 11 show season. What could possibly trump yet another half dozen sets of runway photos? A massive ck one Fragrance S/S 11 campaign, that’s what. Conceived by creative director Fabien Baron of Baron + Baron working in association with CRK, Calvin Klein, Inc.‘s in-house advertising agency, this global “experiential, integrated” (read, massive, bloody everywhere innit) campaign surfaced last week with this 30 second spot and is set to reach just about every magazine, mobile, and mind on the planet. The campaign draws on the industry’s top talent including photographer Steven Klein, stylist Karl Templer, hair stylist Guido Palau, and makeup artist Pat McGrath. The campaign also features no small number of modeling talent, thirty to be precise, including Bo Ackeron as well as Ford’s Valerija Kelava.
Please get intimate with this campaign by watching a video treatment of Bo Ackerson because in another five years this campaign is likely to be standard media studies curriculum. And Bo…who can say no to Bo? ck one Fragrance couldn’t and I reckon neither can you.
Credits include: Client, ck one Fragrance; Campaign, S/S 11; Photography, Steven Meisel; Creative director, Fabien Baron at Baron + Baron; Fashion editor, Karl Templer; Hair, Guido Palau; Makeup, Pat McGrath; Manicure, Jin Soon Choi; Casting, Jennifer Starr; Image source, ckone.com.