For those of you who weren’t busy trying to convince in your best, albeit broken Italian those very tall, unsympathetic men in bespoke suits standing outside places like the Metropol that you really were supposed to be on the other side of the proverbial velveteen rope, the new Prada F/W 11 campaign by Steven Meisel featuring Ford’s Antonia Wesseloh, Dorte Limkilde, and Ondria Hardin won’t likely be a headline you’d associate with “hashtag breaking news” on a popular microblogging service. I was hipped to this campaign back in late April after its five day plus one print & film shoots finished, but was sworn to secrecy about it featuring three of Paul Rowland‘s bright crop of precocious young models. In late February Valerija Kelava, Hanne Gaby Odiele, and Sigrid Agren gave us a glimpse of Miuccia Prada‘s fall collection on the runway in Milano, details of which are no doubt indebted to fur and fish scales for their inspiration. Today, and, well, since the other week, we’ve been afforded the opportunity to marvel at a campaign we’ll be staring at in the pages of every magazine for the next six months. Call me naïve, but it is well brilliant seeing the clothing and accessories that will likely come to define so many editorials in the months to come through the lens of a master, styled by top creatives (Guido & Pat McGrath!), and with no less than three of our girls in Antonia Wesseloh, Dorte Limkilde, and Ondria Hardin.
Credits include: Client, Prada; Campaign, F/W 11; Photography, Steven Meisel; Design direction, Fabio Zambernardi; Creative direction, David James; Art direction, James Lin; Styling, Melissa Rubini; Hair, Guido Palau; Makeup, Pat McGrath; Manicure, Jin Soon Choi; Digital, Noah Esperas; Photography assistance, Stas Komarovski, Dima Hohlovs, Victor Gutierrez; Styling assistance, Melaney Oldenhof; Hair assistance, Sandy Hullett, Jarret Iovinella; Makeup assistance, Marla Belt; Production, PRODn / Art + Commerce; Casting, Ashley Brokaw.