November 19, 2013 10:00 am

Who better to represent a mens apparel line catered to the core ideas of adventure and individuality than a gorgeously rugged model who happens to be a professional athlete. JKL, Matthew McConaughey’s new brand of menswear, chose Clay Pollioni and Andrew Moore to showcase the beauty of athleticism and camaraderie for the brands debut and the match is as effortless as Clay Pollioni riding Hawaiian waves (as a pro surfer of course.) See the new video shot by Steven Lippman here