April 30, 2013 2:18 pm

Jennie Runk [Ford+] debuts H&M’s beachwear collection for summer 2013. Photographed by Ceen Wahren.

Slide Show

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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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    Jennie Runk for H&M Summer 2013
    Photography: Ceen Wahren
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25 thoughts on “Jennie Runk for H&M Beachwear Summer 2013

  1. Love the photos. I haven't shipped at H&M in years, but now I want to. And want that black bathing suit!!

  2. I am pretty sure that this will inspire a lot of swimwear sales for H&M – so many women are this size and need beach gear to work for them. Really simple. I'd be interested to know if the use of this model creates high sales.

  3. Good campaign Dove but we haven't forgotten that you did not support women movements when the #FBRape camapaign took place. Supporting women and women rights is more than fighting unhealthy beauty standards.

  4. I think the commenter above meant an 'average' body. Of course all body types are normal (although, personally I do not consider overweight or underweight normal), but to be constantly bombarded with athletic, slim bodies with perfect measurements (which do not represent the majority of women) is not only unfair but has also had a negative effect on average women

  5. μπραβο στην εταιρεια που επελεξε την συγκεκριμενη κοπελα για την καμπανια της,η οποια ειναι απολυτα φυσιολογικη κ οχι ανορεκτικη οπως μας εχουν συνηθισει τα τελευταια χρονια.

  6. Επιτέλους κι μια φυσιολογική γυναίκα….μπράβο στην H&M ….

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