February 25, 2014 10:55 am

Following more traditional campaigns for the likes of Daks London and Joop,  Ford Men’s Lars steps into a more contemporary role as the face of Givenchy‘s Pour Homme fragrance. Clad in an asymmetrical look by the designer, Lars’ classic features shine in a simple black and white photo by Johan Sandberg. This is a man who is easily able to transition from 3 piece suits to more progressive pieces and is anything but conventional.