The marriage of tech and fashion seems to strengthen each day whether this translates into designer garments or shopping apps. Where a successful cult following typically propels the gadget-savvy consumer, competitors look to differentiate themselves in this landscape. Enter Samsung Galaxy Note II.

 The mobile company is tapping into high-fashion, teaming up with Elle and Polyvore, featuring Ranya Mordanova (Ford) as their “downtown muse” for the fashion focused campaign. See for yourself.