For those of you who weren’t in the menswear vortex that was Milano over the weekend and through Tuesday, the latest steamy window into the Spring / Summer 2012 Thierry Mugler menswear collection will not be any news. A short film by director Branislav Jankic featuring Ford Men’s Travis Cannata called “Brothers of Arcadia” has surfaced right in time for yesterday’s runway show in Paris. Fact is, Nicola Formichetti‘s Mugler is beginning to resemble something of a media juggernaut not unlike his mega pop star client and friend, albeit on a reduced scale. Mugler can seemingly do no wrong. If the Mugler womenswear collection took its cues from a futureworld of goosestepping platform-heeled monsters, then the menswear collection draws inspiration from antiquity. Seeing as how the stony monuments to the gods and demigods of Greco-Roman times are not wont of movement these days, casting the next closest thing to perfection, Travis, seemed a more than appropriate solution. Mariano Vivanco‘s Hercules cover story gave us a taste for Travis Cannata, but it is Mugler that has transformed it into a veritable feast.
Credits include: Client, Mugler; Campaign, S/S 12 Preview; Title, “Brothers of Arcadia” (video); Creative direction, Nicola Formichetti; Direction, Branislav Jankic; Photography direction, Frank Stanley; Hair, Sarah Sibia at See Management; Makeup, Niki M’nray; Props, set design, Shawn Patrick Anderson Film executive production, digital strategy and distribution, Moving Image & Content; Video diting, Moss Levenson; Menswear design, Roman Kremer; Menswear design assistance, Lucille Puton; Script, title design, Larissa Modenisi; Editorial, Nice Shoes; Editing, Michael Cerullo; Creative direction for editorial, Brian Bowman; Production for editorial, Christos Mountzouros; Production, Mark Mayer, Kris Lindblade; Casting, Edward Kim, House Casting, Fashion Division.
Travis Cannata for Mugler Menswear S/S 2012 (Video: Branislav Jankic)