The other week the H&M sponsored Fashion Against AIDS 2012 campaign by photographer Dan Martensen featured on the Daily Links page. That was but a taste, however and today we sink our teeth into the full campaign video. The campaign features a wealth of modeling talent that includes Alana Zimmer (Ford), Hanne Gaby (Ford), and Adam Wallace (Ford Men). The Swedish retail clothier is offering the limited collection for sale online and in selected stores beginning and will donate 25% of the purchase price to the HIV/AIDS prevention causes including the United Nations Population Fund, MTV Staying Alive Foundation, YouthAIDS, and Designers Against AIDS.
Credits include: Campaign, Fashion Against AIDS 2012; Photography, Dan Martensen; Fashion, Robert Rydberg; Hair, Rudi Lewis; Makeup, Ozzy Salvatierra; Set design, Amy Henry; Casting direction, Daniel Peddle and Drew Dasent at Daniel Peddle Casting.