Last time I checked, breaking a Vogue Hommes Japan cover before 1000 EDT on a Sunday wasn’t in the media training handbook or at least any edition followed on Madison Avenue. Then again, when it is Nicola Formichetti breaking a story all bets are as good as off. The Vogue Hommes Japan F/W 2011 cover featuring Ford Men’s Matthew Terry photographed by Branislav Jankic nevertheless surfaced early Sunday morning on the magazine’s fashion director’s Facebook, Tumblr, and Twitter. Forget that almost noone was in their office let alone awake, this was news that simply could not wait. The decision is justifiable, however considering the gamma-ray buzz surrounding the 20-year-old Garden State native and VMAN 23 cover model. The young male model who walked exclusively for the Versace Menswear P/E 2012 collection show in June claims his second cover, this time wearing gold chains and bracelet by, wait for it, Mugler and headpiece by Marianna Harutunian. That’s already two magazine covers and neither have yet to even hit the newsstand. VMAN 23 will be available Thursday, 1 September and Vogue Hommes Japan F/W 2011 Saturday, 10 September. In the mean time, the media training handbook remains in tatters, which is the exact opposite of Matthew Terry’s already pristine modeling career.

Credits include: Publication, Vogue Hommes Japan Vol. 7 F/W 2011; Title, “Freedom Fighter”; Photography, Branislav Jankic; Fashion direction, Nicola Formichetti; Art direction, Mel Odom; Model, Matthew Terry at Ford Men.

Matthew Terry | Vogue Hommes Japan F/W 2011 (Photography: Branislav Jankic)