VMAN has in Ford Men’s Clark Cord & Matthew Terry the very archetypes the forthcoming VMAN 23 sets out to celebrate. In a pair of recently released promotional videos by Cycy Sanders this season’s VMAN winners Clark and Matthew are presented to the world along archetypal lines as athlete and artist respectively. Clark, he enjoys a “ghetto workout” in those places public. Matthew, he fancies drumming sticks on just about every imaginable surface. Surely there is more to Clark and Matthew than these archetypes suggest, but for the sake of this promotional exercise, not to mention the VMAN 23 cover story by Steven Klein and Nicola Formichetti, such complexity is all but avoided. It must be noted, however that fashion ain’t all rocket science and cancer research. Fashion at is juggernaut best is about salable archetypes and so too is VMAN 23 with its cover boys Clark Cord and Matthew Terry.
Please visit VMAN.COM to read more about VMAN winners Clark Cord and Matthew Terry.
Credits include: Publication, VMAN.COM; Video, Cycy Sanders; Production coordination, Frederico Sainz.