It’s happening again. For the 7th time, Ford is teaming up with VMAN Magazine in search of a new face to not only appear on the cover of VMAN’s 30th issue, but also sign a contract with yours truly, Ford Models.
Wait! That’s not all.
The winner will be shot by designer and photographer (drumroll please) Mr. Karl Lagerfeld. Lagerfeld is considered fashion royalty, as he has not only collaborated on books, films, radio and oh-so-much-more, but also runs three major fashion houses (Chanel, Fendi + namesake brand, Karl Lagerfeld).
Browse the covers of some of our previous winners below. Enter the #vmanfordsearch (as we are calling it on Twitter) here.
Tweet this, email this, blog this, Facebook this, share this. Go.
(Finalists will be chosen mid-May 2013)


Richard Rocco should win becaus his face and hix charisma are exceptionally. on every photo he looks different, this shows that he is's very changeable:)
Hands down – Richard Rocco!!! He's gorgeous, has a huge heart and has so much talent!!
RICHARD ROCCO SHOULD WIN!
Richard Rocco should win. He's got the body, style, personality and every photo is tastefuly different. He deserves it
Richard Rocco!!! Enough said!
Go with Richard Rocco. Nice guy who has overcame a lot of obstacles in his life.
Richard Rocco for the win
all the past winners are al these euromale looking boys. you need a real american MAN on your cover and without a doubt that should be richard rocco
Richard Rocco all the way!!!!
Richard Rocco
Richard Rocco..no comparison! !!!
Richard Rocco <3Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 Richard Rocco <3 < should be the Next VMAN…>..
Hands down. he is an amazing person, he humble down to earth, beautiful face awesome body and heart to match. His photos are beautiful his look is also amazing, He's a marine, which all woman LOVE……….You Want To Sell Magazines Put RICHARD On Your COVER!!! .. No one will represent VMAN better than he can…. xoxo
Do u <3 Richard Rocco????
Beka Sistalove yes yes i do…..hehe total eye candy ! <3
Richard Rocco….need I say more? NOPE!!!!
Richard Rocco
Richard Rocco has my vote. He has been showing his dedication to modeling for a while, and keeps working at it. He has also served this country, which shows responsibility and trustworthiness. Overall, he is great.
Richard Rocco has my vote. He is amazing in everything that he does <3
Richard rocco for the WIN, please!
I think Richard Rocco should win! He has an awesome unique look!!
Richard Rocco, please! He has everything you could want and more!
i definitely vote for Richard Rocco,he is supertalent,a man who has good feeing of take fashion issue,he really deserve it,everybody just vote for him,if you vote for him,you will never regret,trust your taste,and thank you for voting Richard.
Richard Americo Rocco! The man has grace and style all wrapped up in one yummy package!
Richard Rocco should win! He is oh so hot but down to Earth and keeps in touch with his fans! He's a great person inside and out. Not only has he served his country but he lives his life with a positive attitude! That is the kind of person who should be put in the spotlight!
Richard Rocco he's amazing!!
Richard Rocco !!!!The most best tatto model..perfect face perfect body perfect all…dont thing about…Richard for sure..!!!
Richard Rocco, hands down one of the most jaw droppingly gorgeous men ever! He looks fabulous in every photo and I would just like to point out that he has the most beautiful mouth! Added to his good looks is the love he has for his country. Even though I am not American, I am Englisy with Canadian citizenship, anyone willing to risk their life to serve their fellow men is a winner in my book! Good luck @richardamericorocco!!!
My vote is for Richard Rocco
I mean really is there any question. Richard Rocco. DONE!
Richard Rocco 100%
Richard Americo Rocco – 100%!!!!!
think richard rocco should win!!!!
Richard Rocco's got my vote!
I think Richard Rocco should win.
Richard Rocco should win because not only is he gorgeous but he has served our country in the U.S. Marines. He has been through hell and still has a positive and caring attitude. He deserves this more than anyone else!!
Richard Rocco! seriously there isn't anyone better.
rocco please and ty
Richard Rocco is truly the best choice, and gets my vote hands down!!
I vote for Richard Rocco. He's the perfect look for Ford; he has an amazingly sculpted body and has so many different looks! He would work well in any ad campaign!!
Richard Rocco!!!!!!!!!!!!!!!!!!!!!!!!!
I think Richard Rocco should win because…. just look at him!!!!! huba-huba!!! He's GORGEOUS!!!!! and a genuine good guy.. Hard to find!!!! He's served this country!!! and did i mention Gorgeous ;-)
Richard Rocco has got to be the hottest guy out right now!!!! I'm an administrator and fan on Fifty Shades of Sexy's Hot, Hunky, Heroes and he is a fav of both women and men!!! He has that rugged manly look and also the hot sexy side that draws you toward him. Have seen many of his pics and have seen the reaction from people. Richard Rocco is HOT!!!!!!! ;)
My votes go for Richard Rocco, he should win because he deserves an opportunity to fufill his dreams…I mean, he fought for ours! Great body, Perfect amount of body art, and a Heart for others thank you for your service! I n every photo you can see ur wonderful personality not everyone has that IT look. Where you can see the whole person!YOU ARE A PERFECT MODEL!!!!!
Richard Rocco should win! And why…you ask? Because he is a beautiful man…inside. and out!
Hands down Richard Rocco should win! Love his pics and his personality shines through…very humble gorgeous man!!
there is no competition;only RICHARD ROCCO !!!
Richard Rocco is far sexier than the guys I see on here. He should win!!
My vote goes for Richard Rocco – He has the perfect manly face for the magazine I'm tired of looking at skimpy girly looking "boys" how about we see a real man on the cover for once. Richard Rocco, Richard Rocco, Richard Rocco, Richard Rocco -
I vote for Richard Rocco. I don't really know him….just saw his pics but I think he should win. Based on everyone's comments and his pics, he is a very good model. Plus, he looks good in everything.
I just entered in the contest if everyone could please check out my photos and give me a shot it would really mean everything :) thank you !
LOOK NO FURTHER…………RICHARD ROCCO!!!! NUFF SAID!! ;)
Everyone vote for Michael Orsini. Hands down one of the most gorgeous boys ever to coexist on earth and mad natural talent modeling. He's basically and eyegasm. No one can come into contact with him without absolutely adoring him <3.
MICHAEL ORSINI – MICHAEL ORSINI- MICHAEL ORSINI- MICHAEL ORSINI- MICHAEL ORSINI- MICHAEL ORSINI-
here's my position on why he deserves this:
I have had the pleasure to know Michael Orsini for a year now. He is by far one of the most beautiful souls i have ever known… This young man has fought through adversity, trials, tribulations, etc. that very few of us have had to come out stronger on the other side from. His sure wit, sure footed, confident, bright, and beautiful persona is what easily captures the hearts of ALL who meet him. He is captivating, alluring, and worth admiring. He is not only the face, but the respectful, kind, HARD WORKING, and determined individual that is needed to represent such a prestigious title. Not only is he very easy on the eyes, but something about him drives you in, to want to know more, to capture your heart so effortlessly, that you want a young man of his caliber to influence those that will follow the same path that he has held in his dreams, heart, and soul his entire life. I feel true models are not only a pretty face, but a whole package to help inspire others. He IS YOUR COMPLETE PACKAGE you are looking for. You will not be disappointed, in fact, he has what it takes to BLOW YOUR MIND! BEST OF LUCK MICHAEL! I LOVE YOU BEST FRIEND! :) xoxo
Michael Orsini!!!!
MICHAEL ORSINI has my vote!!!!! He's not plain or simple, but plain and simply, he's amazing.
Micheal Orsini!! He was born to model!! :)
RICHARD ROCCO THE BEST EVER!! <3
Richard Rocco is amazingly photogenic…his body is amazing…love his look! :)
Hands down Micheal Orsini!
Richard Americo Rocco should win, this really shouldn't even be a question. Stunning, Versatile, Beautiful, Masculine, Fit, Patriot, and exudes an intelligence not seen in others through his enduring and ever so wise before his time eyes. We really should not be voting here, but rather congratulating both Richard and VMAN for collaborating and producing what I can only imagine being a truly superb and remarkable Cover Campaign. One that would exalt both Richard and VMAN to a higher level of exposure, not really seen before.
Micheal Orsini !!!! He's awesome and sexy and should win!
Richard Rocco to win.. this man is absolutely gorgeous, i have yet to see a photo of him i dont like,let it be a black and white pic or colour every pic is amazing, i am not one for male models but this man just has something that when i saw him i had to look again and again, and even share his picture with friends im from england so a lot of my friends have him on their facebook walls now. this man is quite simply BEAUTIFUL… He is definatley the winnner… i will be looking out for many many more pictures of him….. GOOD LUCK Richard.. x
Vote Richard Rocco
Richard Rocco is the perfect fit. He looks great in every single photo -full clothing or with nothing at all. He should win.
Richard Rocco should win!!! Not only is he an amazing talented model, he's fought and defended our country! A man who is dedicated, courageous, strong willed, caring and humble! Hands down a model who is gorgeous and has earned much respect and should be an inspiration to us all! Definitely can't get enough him!!!
I think Richard Rocco Should win.. He does an amazing job and hes not just about himself.. He has fought for our country and is a very down to earth person.
Richard Americo Rocco should win. Don't know him personal but he seem like a great person. After reading his letter it made me even more of a fan. He has been through so much in his life and never let it bring him down. He is someone I idolize and see as a role model and I know he will make a great role model for others. He will show your readers no matter what life throws at you, you can make with hard work drive and believing in yourself. So just do your magazine a favor and pick already.
Richard Rocco an immaculate creation of the male form and a well deserved winner in my opinion, he defiantly has my vote
what about Justin Coale
Justin Coale would definitely be a great candidate. He's versatile and inventive in his shoots. Every shot is breathtaking, and he is a very down to earth and sweet man. He pushes for perfection both mentally and physically, not to mention he is absolutely gorgeous. His blue eyes make any woman melt, and his looks are both seductive and seclusive. He is such an amazing person and many people love him, including me.
His page
http://www.facebook.com/justinjtcoale
Justin Coale is your man!!! Perfect in every aspect….physique and talent. Not to mention his positive motivation and inspiration to people everywhere!! He is the complete package! Who wouldn't love this "humble hottie"??
Hurry up everybody,vote,vote,vote,please,vote for Richard Rocco,the next famous man model,and i believe he will be famous for many decades
Justin Coale has the looks, body, and heart! He's the best choice!
Richard Rocco
I hope my this will be an excellent dream come true…
Richard Rocco. Serious eye candy, and he looks fantastic dressed, half dressed, or barely dressed. True story.
Richard Rocco
When does this contest end?
I know Ronio Robertcan get this well too. He is the most beautiful person I met, and yes!!I am the one who told him to get in because I know he deserves this..No hating!!though I love Richard too so I will vote for both 24 hours non stop..lol
(Y)
Definitely Richard Rocco has my vote. The guy has charm and depth to his character, an authentic nature and a true man in the sense he served his country. and with all the loss he has experienced losing his fellow comrades, a fine spirit and a 'handsomness' inside and out, shine through. Still new to the whole modelling thing, should he win this contract, you will be able to roll him around and shape him like a piece of play doh. :) Deserving ? hell yes !
Richard Rocco is stunning!! He should win cause he is awesome!!
Richard Rocco for sure. e is the epitome of what a man should be! Beautiful inside and out.
I know that a lot of your contestants are good looking. However, Richard Rocco is the FULL package. I cast my vote for Richard Rocco. Besides being a fresh face, he represents determination and strength that of his adds a new depth to the male modeling world. He deserves the show this strength on the VMAN cover and be represented by FORD.
RICHARD ROCCO!!!!!
Richard Rocco
Richard Rocco!
Richard Rocco needs to win,he is just amazing…
Richard Rocco definitely!!
Richard Rocco
Someone who works hard and deserves the spot light I think Richard Ricco deserves to have this opportunity!
You should hire Richard Rocco, he has an amazing look; original, masculine, sweet and sexy.
Richard Rocco is really amazing! And thats the First Time in my Life a Write something like this, but he is unique
Richard Rocco for sure
Richard Rocco Definitely has the face and body to die for, not only is he a great talent, his soul shines through his eyes and you feel what he feels at that given moment the photo was taken. He works so hard but you could never tell with how effortless and timeless his beauty is. Vote for Richard Rocco.
RICHARD ROCCO! It's in his eyes! honest eyes! connects with the camera, hypnotic! he's got it! look no further: Richard Rocco !!! x
I vote for Richard Rocco, He is what is needed to portrait the ideal man of fashion! Versatile in any fashion situation!
****HEADS UP PEOPLE**** Richard Rocco is 5'4" (I've seen him in person).. ANYONE in the business knows that the height requirement is at LEAST 5'11… Matthew Terry is 6'2.. Joe Dolce, 6'1, Aiden Andrew 6'2.. and also – most importantly, they do not go around lying telling people and "fans" that they are 5'10 (still too short).. Richard Rocco is a liar. I wonder what all of the NYC agencies thought of him when he walked in at a whopping 5'4".. I'm sure they laughed. I bet everyone on this blog $100 each that he doesn't get signed with a TOP NYC Agency. Wilhelmina, DNA, FORD, NYModels, etc… taking bets now.
Richard Rocco,nothing else needs to be said…
Richard Rocco for the cover of VMan Magazine
Richard Rocco
Richard Rocco!!!