Ford’s Karmen Pedaru appears in the Fan di Fendi F/W 10 campaign art directed by Fabien Baron and photographed by Darius Khondji. Having photographed several fragrance campaigns for clients including Calvin Klein and Giorgio Armani Baron instead lends his campaign acumen to Fan di Fendi’s art direction. This campaign, however looks a dead certainty to avoid the sort of sanctimonious furor raised over Baron’s Obsession campaign featuring Eva Mendes. The new women’s fragrance by Fendi will be available for sale this September.
June 28, 2010 10:40 am