Ford Men’s Matt Terry will star in Calvin Klein Inc.’s first ever Super Bowl commercial. Slated to air towards the end of the first quarter, the 30-second spot draws inspiration from the 360-degree seamless construction of the Calvin Klein Concept underwear line. And Matt Terry’s chiseled physique is certainly no exception.

WWD reports that #CalvinKlein’s digital footprint will reflect the Concept launch across Facebook, Twitter, Tumblr, YouTube and (Twitter’s new video app acquisition) Vine—so you may want to follow Mr. Matt Terry on Twitter.