January 31, 2013 4:21 pm

Ford Men’s Matt Terry will star in Calvin Klein Inc.’s first ever Super Bowl commercial. Slated to air towards the end of the first quarter, the 30-second spot draws inspiration from the 360-degree seamless construction of the Calvin Klein Concept underwear line. And Matt Terry’s chiseled physique is certainly no exception.

WWD reports that #CalvinKlein’s digital footprint will reflect the Concept launch across Facebook, Twitter, Tumblr, YouTube and (Twitter’s new video app acquisition) Vine—so you may want to follow Mr. Matt Terry on Twitter.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>