Ford Men’s Nikola Jovanovic‘s fine campaign season continues with this feature in the Gucci F/W 10 campaign by Mert & Marcus. Fresh on the heels of the Gucci pre fall 2010 campaign Nikola remains in the sands for the Italian house. The excellent Mert & Marcus have managed to evoke a visual composition reminiscent of the British design group Hipgnosis. Of course this campaign is unlikely to wind up on an 12″ album covers, but all the same there is an undeniable musicality about it.

Nikola Jovanovic for Gucci F/W 10 (Photography: Mert & Marcus)

Nikola Jovanovic for Gucci Pre Fall 2010 (Photography: Mert & Marcus)