Last season it was Ford Men’s AJ Abualrub who featured for the Frankie Morello campaign, but for S/S 11 the honor goes to Ford Men’s Travis Cannata. Photographed once again by Mariano Vivanco the spring campaign extends the youth-group free-for-all abandon of the previous seasons that is the label’s hallmark. To that end casting sultry, curly-haired Floridian Travis seems not only logical, but a safe bet for a campaign that’s seeks to drive sales in the spring and summer months.

Credits include: Client, Frankie Morello; Campaign, S/S 11; Designers, Piero Gigliotti, Maurizio Modica; Photography, Mariano Vivanco; Styling, David Vivirido; Hair, María Martínez; Makeup, Víctor Alvarez; Digital operator, José Gil; Styling assistant, Laura Alcalde; Hair assistant, Manuela Pane; Casting, Melissa Lee Batsel at Batsel Creative; Image source, tFS.