Just in time for the weekend comes a 35 second spot for the Gucci Resort 2012 campaign featuring Ford’s Karmen Pedaru. Frida Giannini can do no wrong when it comes to assembling a graphic and chic collection that ought to keep anyone up with the Joneses this winter in the Maldives. This Mert & Marcus video treatment for the in-between season that is Resort checks all the requisite boxes on the standard campaign sheet to include:
☑ Vivid colors
☑ Slow motion video sequences
☑ Shots of swinging luxury goods
☑ Flower petals blowing in the breeze
☑ A butterfly in flight
☑ Ridiculously gorgeous Estonian model
Yes indeed, this video has all the makings of a proper campaign…six ASCII checkboxes can’t be wrong.
Credits include: Client, Gucci; Campaign, Resort 2012; Photography, Mert Alas & Marcus Piggott.